Selena Cuffe

Selena Cuffe is an African-American businesswoman. She is best known for co-founding Heritage Link Brands, LLC, the largest importer of black produced wine from South Africa and the African Diaspora, with her husband, Khary Cuffe.

Early in her career, Cuffe worked for United Airlines. During her tenure at the airline, her responsibilities included territorial sales, the promotion of new routes, and business development initiatives related to united.com and the launch of online travel websites, Hotwire and Orbitz.

She received her marketing training from the Procter & Gamble Company in Cincinnati, Ohio, where she served as Assistant Brand Manager for the Pringles brand,. Her primary responsibility was managing marketing plans for the Brazil and Mexico markets.

In her final position before founding Heritage Link Brands, LLC, Selena was a Director for the Council on International Educational Exchange (CIEE), overseeing the promotion of student and work exchanges for 50,000+ people worldwide. She left CIEE in January 2007 to work for Heritage Link Brands, LLC full-time.

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